WORLD Rally internet sensation, American Ken Block, has set the world on fire again with his latest YouTube instalment, Gymkhana 4: The Megamercial.

This time he is showing off his stunt driving with Hollywood theatrics and the latest post from Block has again gone viral - yesterday, it had clocked up 7.5 million views after just two weeks.

Block, the co-founder of clothing giant DC shoes and a WRC Ford driver, will compete at Rally Australia - Coffs Coast next week after entertaining Aussie crowds at his Gymkhana World Tour show in Melbourne.

Speaking with the national media after the show, Block said the appeal of his videos was their simplicity.

"The funny thing to me about this whole thing is most motor sport enthusiasts want to see a car do a doughnut ... they want to see smoking tyres ... and the cars driven really aggressively,"; Block said.

"That style of driving ... aggressive rally-style driving showcased really well ... is something that just appeals to people,"; he said.



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