Media training workshops for clubs

SOCCER clubs affiliated to North Coast Football zone are about to be offered specialist media training.

NCF president Peter Rowe has been asked to put together a media training workshop for all soccer clubs in Northern NSW Federation, around 220 at last count from Lake Macquarie to the Queensland border.

With a working title of ‘A Game Of Two Halves’ the program has been designed for clubs seeking the best results when promoting their public image.

And with the expertise adaptable to a multiplicity of codes, Rowe is keen for involvement by Group 2 rugby league clubs and publicists from a variety of other sports

A former chief of staff of The Coffs Coast Advocate and a veteran media and sporting executive in a number of countries, Rowe put together a similar plan for the Rugby Football League in the UK back in 1998, which went out to all the league clubs there.

“The idea is to give clubs and their publicity officers a much better understanding of the media, whether it’s press, TV or radio,” he said.

“The course will help explain what the media is and how it works.

“Participants will learn how to get copy into the news, including the writing of press releases and match reports, along with submitting pictures.”

Rowe believes some organisations have a fear of the media – often because they don’t understand how it works – and miss out on a huge range of benefits.

“The first thing any club should do is build up a list of media contacts and work hand in hand with them because even when things go wrong, that trust between them is of enormous benefit to both sides,” he said.

“With the so-called ‘new media’ of social networks and the internet there are many pitfalls and it’s a good strategy to be prepared and have knowledge how to deal with situations that haven’t arisen before.”

The program runs in two 40-45 minute sessions depending on the code with theory in the first half and practical demonstrations in the second half.

“On the practical side we’ll show things like microphone technique for interviews on radio and TV which many sporting clubs go into with little knowledge of how to get the best results,” Rowe said.

“Originally, the presentation was developed for rugby league and it’s very easy to adapt.”

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