A BRITISH game show host has been left red-faced after an unfortunately inappropriate word was spelled out in front of her.
Rachel Riley, a former Strictly Come Dancing contestant, was presenting the show Countdown when contestant Chris Reeves inadvertently had her put the letters 'S', 'L', 'U' and 'T' up on the board.
As Reeves and members of the audience dissolved into laughter, the fifth letter Z popped up to make the word a plural.
Riley tried to escape the awkward moment and asked host Nick Hewer to "speed this along". He responded with a bemused "brilliant".
Of course, the incident did not go unnoticed on social media, with hundreds reveling in the gaffe.