What you'll really looking at when you watch a car ad

ENGLISH advertising firm The Mill has released a video showing what you're really looking at when you watch a car ad. 

Although some of the ads you see may feature the actual car the manufacturer wants you to buy as the people at The Mill explain that system has always be fraught with difficulties. 

The company needs to get an early release of the car, film the ad, produce and buy air-time all in a short period.

Now it seems The Mill has a solution - a car that can be made to look like literally any other using CGI. 



Golf stars get into swing of life on the Coffs Coast

Golf stars get into swing of life on the Coffs Coast

International golfers have taste of what makes our region so great.

Coffs MKR sisters draw in more than a million viewers

Coffs MKR sisters draw in more than a million viewers

Coffs sisters push up MKR rating with leader board topping dishes

Coffs business fined more than $20,000 for false claims

Coffs business fined more than $20,000 for false claims

Credit repair business penalised for false claims

Local Partners