What visitors think of our region
HOPEFULLY the big wet so far this month won’t be a turn-off for tourists on the Coffs Coast.
They are being asked what they think about our region as a destination in a visitor satisfaction survey supported by Coffs Coast Marketing, an arm of Coffs Harbour City Council.
The survey, which will profile visitors and delve into their perceptions and expectations of the region, will be completed in conjunction with Bellingen Shire Council, Tourism NSW and Tourism Research Australia.
“We will be asking some probing questions on their view of the Coffs Coast as a destination,” the Coffs Coast Marketing co-ordinator Brian Stokes said.
“It is a golden opportunity to gain an insight into visitors’ feelings and attitudes to our attractions, accommodation and activities.”
Bellingen Shire’s economic development and tourism manager, Stuart Allardice, said that for the Coffs Coast to move forward, we need to know what our customers think of us and why.
“We are delighted to be working on this vital piece of market intelligence,” Mr Allardice said.
Tourism Research Australia will be conducting the surveys in the Urunga, Dorrigo, Bellingen, Sawtell, Woolgoolga and Coffs Harbour areas.
The face-to-face interviews will be backed up with further interviewing of visitors who register through a postcard promotion.
“We are extremely pleased to be working with Tourism Research Australia and our State and regional partners to obtain an insight into our product range,” Coffs Harbour City Council’s tourism manager Glenn Caldwell said.
“The market intelligence gained from this research will enable us to target our marketing activities much more cost-effectively and efficiently.”
The results of the research will be released later this year and will be a valuable tool for the council and tourism industry in the development of Coffs Coast marketing activities.