Editorial - April 16: We’re pro business, it’s not our page

NEWS stories opened to comments on social media can be a tough beast to tame and you certainly can't control opinion on polarising issues.

We see it every week across our digital and social media platforms. When proposals or development applications are reported on, a whirlwind of opinions can follow and some require moderating to avoid legal cases.

Sure it's a free country and everyone has an opinion, but these days the legal issues sit stacked precariously on a cliff-face of pitfalls. It's easy to overstep the mark.

We see this daily through our Letters to the Editor, online comments, which are continually moderated, social media and even Thumbs Up Thumbs Down.

A growing number of complaints over a Facebook page where members name, shame or praise local business has caught Advocate staff by surprise after incorrect assumptions were made that we are behind the forum, given a likeness to our branding.

The Advocate prefers to talk up the positives of local business, as today's 36-page Showcase of Coffs Business feature shows.

My feeling is if you have a gripe with a business, then raise it with them personally. Social media isn't the place for resolution - experience shows it does more harm than good.

Matt Deans,
Editor



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