A STONED sloth is the face of a new campaign from the NSW Government aimed at deterring teenagers from smoking cannabis with the tagline "You're worse on weed".
The #StonerSloth campaign, jointly released with St Vincent's Alcohol and Drug Information Service, has garnered significant reaction on social media, with #StonerSloth trending at number one on Twitter Australia on Saturday.
Many users are saying the advertisements, which depict a stoned sloth in various youth environments, are "ridiculously funny" and "an early Christmas present".
The campaign has its own website, as well as a Facebook and Tumblr page featuring videos, gifs and images encouraging teens to stay away from marijuana.
In the first clip a human-sized sloth, Delilha, is struggling in the classroom. The accompanying gif's tagline states: "When you realise you should have hit the books and not the bong."
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