RIDE-SHARE : Technology company, Uber is planning to bring some new competition to Coffs Harbour's transportation industry.
RIDE-SHARE : Technology company, Uber is planning to bring some new competition to Coffs Harbour's transportation industry. Trevor Veale

UberX has sights set on the Coffs Coast

LOCAL taxi drivers will soon be up against some new competition as rideshare service Uber advertises for drivers on the Coffs Coast.

The advertisement on Adzuna.com states the company is looking for hundreds of UberX drivers to join their team and expand one of the world's largest global companies on the Coffs Coast.

Uber defines itself as a technology company which connects riders with drivers through its mobile app, which has attracted more than 10 million riders across Australia since it launched two years ago.

In a statement, an Uber spokesperson said they believe regional communities like Coffs Harbour would benefit from having the economic opportunities that ridesharing brings.

Coffs Harbour Taxis managing director Sebastian Livolsi isn't intimidated by Uber but rather welcomes the competition it brings.

"I don't see it as a threat, I see it as an opportunity for us to lift our game and to provide an even better service than what we are already providing," Mr Livolsi said.

Public safety was Mr Livolsi's primary concern and highlighted some of the safety features installed exclusively in taxis to help ensure a safe ride home.

"If you get into an Uber there aren't any cameras, cabs have a $4000 camera system in there for the safety of the passenger and the cab driver, so that's my biggest dilemma."

Now Uber has been legalised in NSW, Mr Livolsi was concerned the taxi industry would become increasingly disadvantaged against the ride-share app, which isn't government regulated.

"It's not a level playing field because taxi's are regulated by the government," he said.

"We have to charge what the government says we have to charge, we pay GST. Uber is not regulated on price, Uber does not pay GST."

The State Government will provide a $250 million "adjustment package" to compensate taxi drivers.



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