WOOPI is set to become a household name, thanks to an exciting new tourism campaign.
The Woolgoolga and Northern Beaches Chamber of Commerce yesterday launched the new television campaign that will be screened on televisions across the Mid and North Coast.
The 30 second advertisement showcases the range of family activities that can be enjoyed in the Northern Beaches from adventure sports to surfing.
During yesterday's launch, chamber of commerce member Scott Bocking discussed the marketing campaign and branding strategy that incorporates Woolgoolga residents' affectionate nickname for their town - "Woopi".
"Whether Woolgoolga becomes a day trip from somewhere else or the destination spot - the main focus is getting Woopi out there," he said.
Coastal Media's Sinclair Black also spoke at the launch about a new tourism website for the Northern Beaches that will go-live next Wednesday.
Going from strength to strength
WOOLGOOLGA Chamber of Commerce president Dr Margaret Drever said the committee had been very pleased with the new multimedia tourism campaign.
"It shows how we are all involved and passionate about making this work for the community as a whole," Dr Drever said.
"Hopefully this will inspire others to become involved and to spread the word that we are about creating positive change."
The Chamber of Commerce will continue to engage with the community with monthly breakfasts including a guest speaker to explore the talents of the Northern Beaches communities.
The next breakfast will be held on June 4 with the topic being the Woolgoolga CBD and Beach Reserve Master Plan Community Consultation.
For more information send an e-mail.
(Note: An audio tag is placed in the above video by producers. It will not appear in the televised advertisement.)