On top of the world

TROY Mitchell has every reason to be smiling.

The well-known local business identity has proven you can achieve the seemingly impossible – a great lifestyle, a world-class career and financial success after this week winning an international sales award.

He was named the World Champion Specialist Salesperson at the LJ Hooker International Awards for writing the highest gross commission among the real estate monolith's agents worldwide.

“I must say I was very surprised and humbled to win the award,” Mr Mitchell said.

“I didn't expect it at all and in fact didn't even go to the presentation night.”

As the franchise owner of LJH Commercial, his business is about keeping a finger on the pulse of local business.

“I've been involved in commercial real estate in Coffs Harbour for 18 years and the city has been very good to me,” he said. “Each of the past three years we have set new records.

“We don't have an oversupply of shops, offices or factories in Coffs Harbour and so rental growth is strong, which in turn means capital growth is strong and all that is great for investors.

“At present there is more than $100 million worth of developments under way in Coffs Harbour, and all the sites are owned by locals. This really is a great place to do business.”

Mr Mitchell credits a number of factors with his success, particularly the support of his colleagues and his business partner, Narelle Soper.

“Without their dedication to their roles, awards like this would not be possible.”

He also acknowledges the impact of living on the Coffs Coast on his level of professional achievement.

“Regardless of what you do, the key to success comes down to getting that balance of work and lifestyle right and doing that is a lot easier in Coffs than in a big city,” he said.

“We've shown that as the city grows so does local business.

“And I can tell you there's no better way to start a busy day than by getting in an early morning surf.”

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