THE Coffs Coast is showcasing its tourism potential to visiting international travel companies this week as the region hosts representatives of eight international wholesale travel companies.
The tourism heavies, from Taiwan, Indonesia, Malaysia and Korea, have selected the region for three days of familiarisation tours following 2011 Australian Tourism Exchange (ATE) meetings in Sydney last week.
ATE is Australia’s premier tourism trade event and the largest international travel trade show in the Southern Hemisphere and is being hosted by NSW this year.
As part of the event, Tourism NSW is providing a range of ‘familiarisation’ tours to introduce international travel industry buyers to the huge variety of experiences on offer across the State.
In Coffs Harbour, the reps are visiting sites across two days.
Coffs Coast Marketing co-ordinator Brian Stokes said the visitors had noted that one of the pleasures of visiting Australia was driving to destinations on its open roads.