Tourism operators combine to triumph
COLLABORATION is the key to ensuring tourism remains strong in our backyard, a Coffs Harbour expo has heard.
The Coffs Coast Tourism Association held a tourism expo at Southern Cross University on Monday that attracted more than 120 people and 39 stalls from operators across the region.
Association chairperson, George Cecato, told the gathered industry leaders the purpose of the expo was collaboration.
“If we stand together, we triumph at the end of the day,” Mr Cecato said.
“The key is not to compete, but to show each other what we do, so visitors can be informed on just what our backyard has to offer.”
The message went down as well as the Two Tails wine did, with local operators taking the opportunity to network, view promotional material, and engage on issues that affect a traditionally competitive market.
The drawing together of the Coffs Coast tourism industry has come at a good time, with a new report by the Sustainable Tourism Co-operative Research Centre finding the value of tourism in NSW is greater than any other State in both investments and jobs.
Minister for Tourism Jodi McKay said tourists spent $27 billion in New South Wales last year, and is directly responsible for more than 150,000 jobs.
“Tourism drives the economy and generates more benefits and has a greater positive impact on the economy than any other State,” Ms McKay said.
The Tourism Expo was the second such event held by the Coffs Coast Tourism Association.