Editorial - Wednesday, March 4:Tourism is everyone’s business

IT'S been an icon for half a century and could quite happily rest on its laurels. So it's great to see the management of the Big Banana making a huge investment to ensure its appeal widens and endures.

The news it will spend $1.6 million via local company Swimplex Aquatics building a water park is just the shot in the arm the local tourism and employment sectors need.

Expanding our activities infrastructure is also very positive for the wider local community, especially the young and young at heart.

For many who still lament the closure of the Aquajet complex on the corner of the highway and Park Beach Rd a decade ago, the opening of the new water park towards the end of the year will be a dream come true.

To ensure it becomes the success it deserves to be, you and I will all have to play our part, not only with our patronage but by continuing to be tourism ambassadors for this place we love to call home.

The more people we can entice here, and the more we can do to ensure they have a memorable and fun visit, the greater the potential to grow jobs and inspire more investment.

The Big Banana deserves our congratulations for taking the lead, but the reality is tourism is everyone's business.

Graeme Singleton,

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