Editorial - November 15: Tourism is everyone’s business
THE renewed push to re-focus and reinvigorate our local tourism sector should be welcomed by all.
We live in a beautiful part of the world, and encouraging others to share our diverse natural bounty can only make our home a better place.
Marketing, co-operation and investment are what is needed, along with overdue acknowledgment that tourism is everyone's business as its benefits are spread far and wide.
We already have a strong platform of events and attractions to lure visitors, so the challenge is how do we get them here, how do we give them a positive experience and then, how do we get them either returning or recommending the Coffs Coast to others.
Improving transport connections is a no-brainer.
We are well serviced by flights but improving the Waterfall Way is essential, as is making Coffs a destination rather than a thoroughfare.
Capitalising on our greatest asset, our harbour, is also an imperative, and the prioritisation of establishing a cruise and container port deserves due consideration. It's all a balancing act however, for the last thing we can afford to do is to compromise the natural amenity that makes our home as special as it is.