Tourism has competition in economic downturn

WILL you be taking a holiday this summer - or buying a new television?

Domestic tourism and exporting are the winners from the downturn in the Aussie dollar, say economists.

But worldwide financial troubles are affecting all kinds of spending.

Industry sources say local tourism operators are facing competition from TVs and home improvements for the discretionary dollar, so attractions need to be at the top of their game.

Coffs Coast marketing manager Rob Cleary said while the drop in the Australian dollar had reduced the appeal of outbound tourism, people had to be persuaded to spend on tourism.

He said they were going out to the industry to put together Christmas holiday packages in conjunction with Tourism NSW and also had holiday packages with Virgin Blue and Tourism NSW for Coffs Harbour and Port Macquarie.

Mr Cleary said NSW Minister for Tourism Jodi McKay had launched the Nature campaign to highlight nature activities on the Coffs Coast last week.

The site coffscoast.com.au/nature has a Google advertising campaign to drive more traffic to the site and he said this had already doubled the number of daily visitors to 800.

“Like all things, tourism is out there competing for people's dollar,” Mr Cleary said.



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