Sponsors line up for surfing event
WHEN the Australian Junior Surfing Titles hit Coffs Harbour from November 26 to December 3, the event will be one of the most sponsored junior events in history.
Premier Australian music festival Soundwave 2012 and surf industry heavyweights Billabong, Hurley and Quiksilver have joined forces in an unprecedented show of support for the week-long titles that will bring almost 250 of Australia's hottest under-16 and under-18 surfers representing six states to the region.
This year's surfing spectacular will be held under the guidance of contest director and 1988 world champion Barton Lynch.
The titles will be presented by Soundwave 2012, Australia's leading music festival touring Australia's capital cities in February and March next year. Such cross-industry support is a massive boost and vote of confidence in the future of junior surfing in Australia.
Surfing Australia CEO Andrew Stark applauded the industry-wide support for Australian junior surfing.
"We are extremely excited to see the surf industry unite through an innovative online platform that is ASR and through the Aussie Junior Surfing Titles," Stark said.
"This event is the absolute benchmark for Aussie junior surfing and to have this support along with the new innovative music festival is outstanding."
Of the pioneering and unique partnership between the surf event and music festival, Soundwave general manager Chris O'Brien said it was a perfect fit.
"As the presenting partner of the event, Soundwave is excited about giving young people a shot at being the next world champion," O'Brien said.
"It aligns with the Soundwave ethos to support up and comers - in music or otherwise - and music and surfing have always gone hand in hand.
"As surfing grew in popularity, that relationship strengthened with the outpouring of surf movies soundtracked by everyone from Ben Harper to Anthrax."