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Third time lucky for Taco Bell?

Taco Bell is coming back to Australia. Source:Supplied
Taco Bell is coming back to Australia. Source:Supplied

Taco Bell is having another crack Down Under - and fans of its tex mex style won't have to wait much longer.

An ad looking for staff at its first store in Brisbane's Annerley has confirmed the much-speculated rumour the chain was planning on returning.

The American chain first tried to break into Australia's tricky fast food market in the early '80s but withdrew after it was ordered to change its name as it conflicted with a Sydney restaurant called Taco Bell's Casa.

It returned in 1997 with a store on Sydney's George St but by 2005, the tex mex chain had left the country again.

Its third arrival will no doubt worry other Mexican fast food chains that seem to have taken off in Australia in the past few years.

Sizzler Annerley was bulldozed swiftly after closing in July. Source:News Corp Australia
Sizzler Annerley was bulldozed swiftly after closing in July. Source:News Corp Australia

Chains such as Guzman y Gomez, Mad Mex and Zambrero have experienced exponential growth in Australia recently and clearly Taco Bell is wanting a slice of the taco.

Former Taco Bell boss Greg Creed hinted the chain was planning on returning way back in 2014 in an interview with Courier Mail.

"Mexican food, which wasn't (widely) available five years ago, is now available. There's obviously always been a lot of Asian food, but I'm really just blown away by the quality of food and restaurants that I've had a chance to visit while I've been here. So you should never say never (to Taco Bell re-entering Australia)," he said.

The chain will take the place of the bulldozed Sizzler Annerley which closed down on July 2 after 31 years of serving the beloved cheese bread to devoted Queensland customers.

The chain's license is held by Collins Foods Limited in Australia, which also operates some KFC and Sizzler outlets.

Topics:  fast food

News Corp Australia


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