A new RAAG campaign aims to get the community to look out for their mates to make good decisions. Picture: Luke Mortimer
A new RAAG campaign aims to get the community to look out for their mates to make good decisions. Picture: Luke Mortimer

‘There’s no win for anybody in a serious road crash’

IN ONE way or another poor decisions lead to devastating consequences — for the decision maker, their family members and those impacted by their choices.

It was this notion that inspired the Road Accident Action Group’s new campaign, and the impact is as powerful as it is traumatic.

The featured video details the story of Ken Townley, a Devereux Creek man who tragically lost his life when an intoxicated P-plate driver veered into the wrong lane.

RAAG chairman Brett Hoskin said the key word — choices — meant everything.

Roadside accidents could largely be avoided if even slightly different decisions are made, and that was a message they endeavoured to get across in the campaign.

He said it was important for people to look out for each other and ensure they did what they could to get their mates home safely.

“Many people on the road could be making slightly different choices and having very different outcomes,” Mr Hoskin said.

“Traditionally, way more than 90 per cent of crashes on the roads are down to the decisions people make, and it means these crashes can be avoided.

“We need to be looking at the behavioural choices in drivers. The aim is to be a mate, step up and look after your mates.”

The impact of loss is often amplified at Christmas, as the festive season brings families together but also strips them apart.

Last year, 13 Queenslanders died on the road during a 12-day ‘Christmas period’ beginning on December 23.

Data from the Federal Government’s Australian Christmas Road Deaths dates back to 2008, and the 13 lives lost were the most the state had recorded.

Mr Hoskin said the campaign had been well received so far, having been brought together with RAAG’s ability to collaborate with community and government agencies.

But he said it was important to remember it was not just those lives that were affected, but the lives of the hundreds who interacted with them every day and of those who were involved with a crash but lived on.

“It’s due to the ripple effect. Regardless of what decisions or choices are made there’s no win for anybody in a serious road crash,” Mr Hoskin said.

“Not only are the victims and victims families affected by that road trauma but also the offender, and other people involved or surrounding.”

Given the trauma the family featured in the Consequences video still endure, RAAG wished to not have the crash re-lived in any further detail.

To view the video, visit raag.com.au/consequences.



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