HE HAS built a 32-year career around a five-word catchphrase worth as much as $65,000 a pop, but what it is like being Michael Buffer?
The legendary 72-year-old ring announcer, who coined the phrase "Let's Get Ready To Rumble", will be an unmissable presence when Brisbane's "Fighting Schoolteacher" Jeff Horn battles future Hall of Famer Manny Pacquiao tomorrow.
Buffer is one of the most in-demand personalities in boxing, after more than three decades of travelling the world and being part of the sport's biggest moments.
He has introduced countless legends, including the likes of Sugar Ray Leonard, Mike Tyson, Kostya Tzuyu, Evander Holyfield and Wladimir Klitschko, was World Championship Wrestling's announcer for seven years, and appeared in films, mostly as himself, including Rocky V, Ready to Rumble and Grudge Match.
With a resume like that, News Regional asked the throat cancer survivor what it was like to be him.
"When you put it like that, I have to say 'oh my gosh what a great life', and it really is," Buffer said.
"I'll be 73 this year, and I still enjoy hearing the phone ring and being asked to go to Moscow or London or come to Australia and do what I do.
"At this point I've had a good life and the mortgage is paid off and I'm enjoying myself. It's not just for the payday, I'm still a fan.
"I love to be at these events and asked to participate and do what I do is exciting. To be Michael Buffer, for me, is a fantastic experience."
Tickets for tomorrow's Battle of Brisbane, the biggest boxing events to be held in Australia, are expected to sell out.
While it is the biggest stages on which Horn has performed, it is the latest in a long list of bouts for which Buffer has been front, centre, and in command of the audience for the all-important introduction.
Buffer started his career as a ring announcer in 1982, then developed the phrase "Let's Get Ready To Rumble" in 1983.
At the behest of half-brother and UFC announcer Bruce Buffer, he acquired the trademark to the phrase in 1992.
Buffer can now command as much as $65,000 per fight, while Forbes has previously estimated his worth to be $156 million.
The ring announcer said anybody who doubted Horn's chances should look to some of boxing's biggest upsets.
"Jeff Horn doesn't have a lot of experience, he's never fought anybody as good as Manny Pacquiao," Buffer said.
"But we all remember 27 years ago, when some guy named Buster Douglas went to Tokyo, was an 80-1 underdog against Mike Tyson, and he knocked Mike Tyson out and became the world heavyweight champion."
The Battle of Brisbane is available on Foxtel's Main Event.