Domino's anticipates a busy evening for State of Origin game one.
Domino's anticipates a busy evening for State of Origin game one. Contributed

The rivalry that sends pizza sales through the roof

STATE of Origin and pizza - name a more iconic duo.

Arguably the greatest sporting battle on the Australian calendar, the series' opening clash between Queensland and New South Wales also represents one of Domino's busiest nights of the year.

In a recent GPS Driver Tracker Pizza Poll, 55 per cent of customers ranked pizza as their 'meal of choice' on Origin night.

Domino's CEO for Australia and New Zealand Nick Knight said Origin could be up to two times busier than a typical Wednesday night for stores.

"Origin Game 1 was the busiest night of the year for our Queensland and New South Wales stores last year, with BBQ Meatlovers the biggest seller across both states,” Mr Knight said.

"It's a challenging night because in addition to the sheer quantity of pizzas going out the doors, most people are keen for delivery in a precise window - either around kick-off, or at half-time.”

This year New South Wales will be defending more than one title, with Domino's New South Wales stores selling three per cent more pizzas than the company's Queensland stores across the last Origin series.

Mr Knight said the preparation for Wednesday's game had kicked off weeks ago, with stores ordering extra ingredients, hiring and training new team members and rostering up to handle the rush.

"Just like the players, it's all about the preparation our stores put in ahead of the game,” he said.

"Preparing fresh dough in-store, stocking fridges full of drinks, putting aces in their places when it comes to team members and making sure every scooter and car is fuelled and ready to go, and every e-bike fully charged.”

Due to the popularity of pizza on game night, Mr Knight is encouraging people to pre-order.



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