The delectable delights tempt older tourists

TOURISTS on the Coffs Coast are more likely to be older people from NSW who stay with friends and come for the food, according to a tourism report card.

Tourism Research Australia's recently released 2007 profile of the Mid North Coast has found that overnight visitors from intrastate accounted for more than 10 million visitor nights and more than $1.6 billion in tourism expenditure last year.

The report found that domestic tourists stayed with friends or relatives over other accommodation, came by private car rather than air, and were older people and parents rather than singles.

Coffs Coast Marketing manager, Rob Cleary, said while the results are not unexpected, the key to long-term sustainability is for the local tourism industry to work strategically and collaboratively.

“There are other destinations within Australia and overseas wanting to capture a slice of this revenue, so we need to be vigilant in ensuring we provide visitors with the best possible experience,” Mr Cleary said.

“And it's not just the front-line tourism operators who provide services that need to be vigilant - our whole community should be welcoming to visitors if we are to continue winning their custom.”

The regional profile found that 10 times more tourists came from NSW than any other State and three times as many came for 'food and wine experiences' than for nature and cultural attractions.

Mr Cleary said there are many motivating reasons people choose a holiday destination.

“What is common across all visitor types is that at some time during their visit, they usually go out to wine and dine,” he said.

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