Taskforce targets students
AS A major education hub on the NSW coast, Coffs Harbour should benefit from the findings of State Government Tourism Taskforce.
The state’s $6 billion international education tourism market was about to be bolstered by a range of growth initiatives.
“The taskforce recommended the development of an ‘Explore NSW’ card in partnership with the tourism industry, which would offer deals on attractions and experiences tailored for international students,” said NSW Minister for Tourism Jodi McKay.
“Overseas students visiting Sydney and regional NSW would be offered special deals on accommodation, travel, events and festivals, nightlife and other experiences.
“The taskforce also identified opportunities in ‘technical tourism’ – including study tours and industry conferences. NSW had plenty to offer, with industry expertise in areas as diverse as winemaking, agriculture, science and research, event planning and creative industries.”
Taskforce Chairman John King said increased marketing efforts to international students based on the Taskforce’s recommendations would yield benefits to the NSW tourism industry.
A copy of the Ministerial Taskforce on Education Tourism’s report could be downloaded from www.tourism.nsw.gov.au