Business

Target wins praise for hijab woman pic in catalogue

TARGET has sparked fierce debate online by featuring a mother wearing a hijab in its latest back-to-school catalogue.

Many customerstook to social media to praise the retailer for the catalogue, which also features children with disabilities and from diverse ethnic backgrounds.

"Thanks, Target," Mary Mehwish wrote on Target's Facebook page.

 "Being a mother of a special need child and being a hijabi (wearing the head scarf) this is so relatable. Keep it up."

"Loving the diversity in the new catalogue!" Jordan Grant wrote. Cathy Taylor wrote: "Good to see people of different abilities and cultural backgrounds in the new catalogue."

Sam Gillespie said she didn't usually take much notice of shopping catalogues "but the Target back-to-school catalogue has stopped me in my tracks".

"Way to go, Target, breaking stereotypes and sharing images of real Aussies. Fantastic, should be just normal for us to see this in advertising I'm so impressed," she wrote.

Kylie Ruxton said she was surprised some people were complaining about a Muslim woman being featured.

"I was under the impression that Target sold clothes, so why people are so insulted over a photo of a mother sending her son off to school really just boggles my mind," she wrote.

Fiona Coates described the catalogue as a "true representation of the wonderful world we are part of in Australia", while Karissa Jayne said she loved "that Target is embracing diversity, multiculturalism and reality of Australia's identity".

"I love that you've put a Muslim woman in your catalogue. It's so empowering," Victoria Paige wrote.

"To put her in your catalogue even though you'll probably get so much hate for doing so is amazing. Keep up the good work."

In response, Target wrote: "We always aim to be inclusive with our advertising, whether it's in relation to age, gender, ethnicity or people with a disability. We love the diversity which can be found in our customers and always aim to reflect this in our advertising."

But others were more critical of the decision. "Next catalogue, please use a Hindu lady in a sari, or a Buddhist in robes, a Sikh gentleman in full regalia, just to keep the 'diversity' momentum going," wrote Linda Epton.

Sonia Stephenson said "no one sector should be given preference over others". "Australia is 'multicultural', can we please see other sectors also represented in your advertising?" she wrote.

"I look forward to Target having a Christian woman wearing a large crucifix as we wouldn't want Target discriminating and only promoting one religion would we?"

Vettie Marr wrote. "This isn't an ethnicity, it's a religion. You are advertising a religion. Big difference."

On Twitter, user @NickNchlsn wrote: "There is a severe cost to pandering to Islam and leftist identity politics, Target. Can you guess what that cost will be?"

User @StaunchA said "not one" Hindu or Buddhist was featured in any of Target's catalogues "and they're a much larger demographic". "When people see you overcompensating for a religion that denigrates women, they'll boycott you," they wrote. "Your loss!"

And user @BasimaFaysal added: "The law that requires women wear a sack on head is the one requiring gays and atheists be executed. Well done, Target."

frank.chung@news.com.au

What did you think of the catalogue? Leave your comments below.

News Corp Australia

Topics:  editors picks hijab muslim target



AFL draw features another dose of cross conference matches

Sawtell/Toormina and the Coffs Breakers will renew their rivalry when they meet in a grand final replay in round three of the AFL North Coast season.

AFL North Coast releases its fixture for the upcoming 2017 season.

What's got the Coffs Coast talking?

NSW Highway Patrol generic - Online only

Advocate Letters to the Editor

Residents call for changes to beach reserves

VOICING OPINIONS: A community meeting for Sandy Beach and Emerald Beach foreshores master plans was well attended.

Northern Beaches residents have a say on local beach reserves.

Local Partners

Child's play at Coffs Harbour Hospital

Reading a book, playing a game or having a chat; it's all in a day's volunteering for these friendly grandmothers


Jackass crew eye off the Big Banana

WILD SHOW: The Jackass crew  a promise a wild Coffs Harbour show.

Iconic Coffs landmark grabs Jackass crew's attention

Make a Jackass of yourself live on stage

Jackass's Jason 'Wee Man' Acuna on stage during the crew's Fillthy Seppo Tour of Ausralia. The mayhem arrives at the Coffs Harbour on February 23.

Jackass team head to Coffs to wreak havoc

Sizzling Bookfest bargains

CHOCKERS: Lester Platts and Chris Ryland, Coffs Harbour South Rotary preparing for Bookfest April 1-8.

80,000 book will hit the Bookfest tables in April

Nadia visits Coast to escape Married At First Sight drama

MARRIED At First Sight contestant Nadia Stamp escaped to the Coast for a girl's weekend to take stock ahead of week of drama.

‘I didn’t stuff it up like you have’: Plibersek on Q&A

“I didn’t stuff it up the way you have stuffed it up, George”: Tanya Plibersek.

Plibersek lashed out at Brandis to plenty of applause

MKR cheating scandal: Alyse and Matt hit back

Matt Jenner shows his MKR rivals the curry paste he and Alyse used.

Alyse and Matt Jenner have hit back at claims they cheated on MKR

MKR rocked by satay sauce cheating scandal

Alyse and Matt slammed for satay sauce fiasco.

'Nasty' Married At First Sight groom ripped apart on TV

Anthony gets torn down during the Married At First Sight commitment ceremony.

MAFS groom Anthony faces the music after fiery dinner party.

Proud Mary in Hotel California

Kings of Country - Take it to the Limit.

MOVIE REVIEW: Matt Damon's The Great Wall gets lost

Matt Damon fails in a scene from the movie The Great Wall.

Did The Great Wall get lost in translation?

Popular island resort sells to loaded international investor

OUR PICK: Chris Foey's colourful shot of one of Gladstone's great tourism hot spots, Heron Island.

International investor snaps up piece of Gladstone paradise.

What would make renting better?

HAVE YOUR SAY: What would make renting better?

Potential home buyers punished for doing the 'right thing'

Should I go to university or buy a house?

Bidding could start at $1.4M for sought after property

Farrell McCrohon's Jojo Newby rides on a property recently listed at Buccarumbi

One of largest rural properties on market to go under hammer today

An exclusive private retreat

STUNNING: This North Sapphire Beach home is the ultimate in beach-side living.

An exclusive home in an exclusive address

Ready to SELL your property?

Post Your Ad Here!