Survey sparks debate
AN online survey of C.ex club members has prompted interesting debate over the club group’s future.
As part of a review of operations, the C.ex Group has appointed Sydney firm Lawler Partners to conduct market research gauging members’ feedback across a range of long-term options.
One possibility raised in the survey is for the club to one day provide accommodation in the Coffs Harbour city centre.
Other options vary from the club group branching off into community services – such as a gymnasium/health club, a day spa facility, medical or child care centres – or perhaps even a nightclub.
C.ex Group chief executive John Rafferty said the market research was a useful tool in gauging members’ opinions across a host of long-term planning options. Mr Rafferty said the survey would also help the club improve its existing services.
“The market research has been circulated to the cross section of the club’s 30,000 members, who have email addresses on file,” Mr Rafferty said. “This survey may help in the long-term planning process and establish grounds for whether we plan for some of these options in the future.
“Overall, it allows the club to establish whether there’s a need for these plans in the community.
“Often the long-term direction of a club is not investigated publicly outside of board and management meetings, but this market research, through the use of technology, allows the opportunity for these questions to be asked of our members.”
The survey will close on Friday.