Understand what it is your customer wants and look to include these three tips to maximise your sales.
Understand what it is your customer wants and look to include these three tips to maximise your sales. Michaela O'Neill

Supercharge your sales

I DOUBT there is any business that doesn't want to increase their sales, or at least improve the margin on their sales, after all, this is what we start our business for, to sell our product and/or services.

Here are my top three techniques to help supercharge the sales in your business.

Upsell Effectively

If you are not upselling in your business, you are missing out on a valuable revenue stream. How many times have you ordered fries just because the sales guy asked you "would you like fries with it?" or perhaps you were given a discount on something when you already made a purchase?

Upsells are very useful to increase sales. Once they buy from you and are in a buying mood, it's easier to close an additional and related sale.

Many people who run online businesses give 100% commission to their affiliates on their product. Once people buy this product, they are presented with an additional high-end product as an upsell. This is how many people make most of their money selling info products online.

Out in the "real world" the best way to Upsell is to have your most experienced sales staff with the customer and at the point of sale, and ensure that these staff have the right tools & training to convert the extra sales.

Create a Product Which Has Demand

This may sound like common sense, but many business sell what they want to sell, not so much what the customer wants. Understand what your customer wants. Is there some product already in the market that delivers the solution to your prospective client? If not, provide it!

If there is already a product or a solution, try to think of a better way to satisfy the needs of the customer. This can be in the form of a better quality product. You can even bring about a twist in the actual offering to make your product even more attractive.

Run a Customer Reward Program

Customer rewards programs can be very effective for just about any business and you don't have to make it complicated systems like many of the major organizations, just make it a simple program where people can get discounts for being a customer and satisfying certain simple criteria's such as;

  • Being a customer for one year, they can enjoy 50% discount on their next purchase.
  • Collect points and redeem points for discounts, gifts, and so on
  • 10% discount on your purchase if you shop for more than $100

No doubt you could come up with many more ideas that suit your business.

I recommend to all business owners to set aside an hour or two every week to review your sales procedures and to get the team involved to come up with new ways to promote and sell your product and supercharge the sales in your business.

For more information or to book in for one of our Chamber of Commerce events, or to enquire about a membership, please phone 6651 4101.

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