THE Sunshine Coast recorded its highest domestic visitor numbers last year, attracting 3.394 million arrivals, 15.2% more than in 2015.
It broke the previous record set in 2005.
The 15.2% growth rate was also the highest for any Queensland region in 2016, far exceeding the national Australian domestic growth figure of 4.2%, and the Queensland average of 3.4%.
The records continued to tumble with expenditure by domestic visitors to the Sunshine Coast growing to $2.12 billion, up 16% on 2015.
The record result was built on the highest number of holiday visitors to the Sunshine Coast - up 15.4% to 1.944 million.
Interstate visitors grew by 30.7%, with Melbourne producing 32.9% growth rate and Sydney 25.5%.
Intrastate travel was up by 10.8% to 2.5 million, including 18.1% growth from Brisbane residents.
Business travel to the Sunshine Coast grew 8.1%, reflecting a strong business events performance as well as infrastructure development including the Sunshine Coast University Hospital, which is in the process of opening fully.
Visit Sunshine Coast CEO Simon Latchford said there could not have been any better way to celebrate the Coast's 50th anniversary.
"This is a great set of numbers and I'd like to thank everyone on the Sunshine Coast for being such great advocates and supporters of the tourism industry."