Standing out from the crowd

INEVITABLY, solo and micro-business owners compete for business alongside others offering the same or similar services.

Some sectors of business are very crowded making it difficult to make inroads, particularly for those establishing a new business.

So how do we get noticed when surrounded by competitors?

By having a point of difference, we are in effect generating an area of specialisation. Used and developed properly, this will give us an answer to the question: “Why should I use you as opposed to anyone else?”

By specialising in some way we create a reason for others to take note. This in turn can lead to an increased likelihood of press/media interest, can contribute to word of mouth promotion and subsequent referrals, and contributes greatly to the clarity of message we use in our marketing.

It's not hard to see the value in standing out, the question now is: How? For a start we need to be realistic. Stay away from the obvious. Saying you're 'the highest quality' or 'the quickest' or 'the cheapest' is unlikely to set you apart from your competitors. Look for uniqueness.

The search for uniqueness often results in the exposure of simple, yet powerful pointers. Bring these to the fore and you'll be well on the way to creating memorable stand-out.

On Tuesday, October 20, join Nick Pappas, Rabbitohs' chairman and prominent Sydney lawyer, at the Coffs Coast Camping and Conference Centre to “Learn how to become a more successful organisation by engaging the community”. Ph: 6648 5469.



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