Sport festivals pedal fitness and community fun
What do you do?
I’M SINCLAIR Black, I run an advertising and production company called Coastal Media but I also started an events company, Village Sports, a few years ago with good friend Mick Maley.
We organise sporting events for the Coffs Harbour area, including the Coffs Running Festival, Ocean Swims and Coffs Tri. Our main goals are to motivate people to stay fit and healthy; give locals the opportunity to participate in quality events without having to travel; promote Coffs as a destination; and raise money for local community groups and charities.
To date we have raised over $250,000 for organisations including Camp Quality, Life Education, Coffs Coast Autism, Early Connections and local Surf Clubs.
What’s the favourite part of your job?
Seeing people finish a race with a sense of satisfaction on their face, especially those who have overcome adversity or achieved a personal goal. Just seeing more and more people out exercising, particularly in the lead up to an event, is also very rewarding. It is great to see families out together being active and it is gratifying knowing that you have motivated someone to make positive changes in their life.
Where do you see the organisation in the coming years?
Ultimately, I see Village Sports with a responsibility to inspire a community to keep fit and healthy, bring tourism dollars into the local economy and keep raising money for local charities and community groups.
The bcu Coffs Tri has just received national accreditation for the World Championships in Europe next year and this will really put Coffs Harbour on the map.
It’s exciting times for us and for Coffs Harbour. The Running Festival has been recognised as a Regional Flagship Event by Destination NSW for three years running and now has over 1500 participants.
Our goal for now is to make Village Sports sustainable in the long term. Mick and I volunteer to run the events.
We would love to be able to employ one or two people (and maybe more in the future), and not have to rely so much on sponsorship dollars.