THE launch of the all-new Barina Spark marks the beginning of a new product offensive for Holden which will revitalise some the country's most popular carlines between now and mid-2012.
Beginning with the new VE Series II Commodore last month and the all-new Barina Spark unveiled in Sydney this week, Holden will launch a further 10 new models in 20 months.
Holden chairman and managing director Mike Devereux said Holden's local and global vehicle development strategy gave it a solid foundation for growth.
“Over the next year and a half Australian customers will see a roll-out of new Holden product like they've never seen before. We will have new, world-class, market-leading Holden vehicles competing in almost every segment in this market,” he said.
“With vehicles like Barina Spark we are reaching out to a new generation of young customers. With stand-out exterior and interior design, safety and economy, we think we'll have some of the most compelling and desirable offerings across the board.”
Joining the Spark in the light-car segment late next year will be its all-new Barina sibling. In the next segment up is Cruze which is already punching above its weight in the small car category.