GROCERY GOODIES: So many goods, so many savings...or not.
GROCERY GOODIES: So many goods, so many savings...or not. Paul Braven GLA151116FOOD

Spare me the champagne and confetti, you saved me a dollar

OPINION:

I SAW last week that some major supermarkets will be switching strategy, from temporary specials to 'everyday low prices'.

I'm assuming those are different to the everyday low prices they tell us they have on every bit of advertising?

The shift in strategy is a bid to gain 'price trust' from consumers.

I can see why they would need to.

I like to have a little peek under the special tag when I'm at the shops.

Okay, mainly the bottleshop, to see what sort of discount I'm scoring myself.

And every time it never ceases to make me laugh.

What. A. Deal.

Spare me the song and dance, the super saver or whatever label you've slapped on it.

A dollar. You saved me a dollar. Come on.

If you're going to save me $5 or $10, sure, I'm OK with the over-the-top celebration.

Half the price and throw confetti at me as I pick it up off the shelf if you must.

Just don't act like you're doing me some sort of epic favour by slashing a dollar off the price.

I've probably already paid for it elsewhere in store, and your margins would guarantee you certainly aren't missing the dollar.

The fact I'm in the shops is enough to dampen my mood for celebration, so the last thing I need is to be lulled into a false sense of being an economic superpower because I saved 80 cents on a jar of peanut butter.

You clearly don't understand the deflation that comes when preparing to boast about your brutal, frugal efficiency in the aisles, and your total savings are stuck in single digits.



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