The sounds ... of sunscreen?
HERE'S a new angle on avoiding skin cancer - a jingle playing at Park Beach reminding people to protect themselves from the sun.
The Sun Sound is being introduced locally by the Cancer Council's Mid North Coast and Coffs Harbour City Council to help combat high rates of skin cancer.
Currently in the region about 250 people are diagnosed with melanoma each year with about 14 dying of the disease.
Produced by musician Ben Lee, the Sun Sound is a catchy jingle, which will be played hourly over the beach's loud speakers reminding people to protect themselves with hats, sunscreen, sunglasses, clothing and shade.
"Unfortunately melanoma deaths are on the rise in Australia so the Sun Sound couldn't come at a better time," Adele Hayne, The Cancer Council's Regional Programs Coordinator, said.
"Most people love nothing more than getting outdoors and enjoying the sunshine, but it's easy to forget to protect your skin. The Sun Sound is a friendly reminder played at the very places you can get sunburnt."
She said a trial held in 2009/10 showed 86 per cent of people thought to protect their skin when they heard the Sun Sound.
The jingle is now playing in all NSW regions and will be played by Coffs Harbour City Council lifeguards at Park Beach this summer. For more details, visit www.sunsound.com.au.