THE downward spiral continues for the star of one of Australia's most iconic advertisements as police charged the Solo Man with using and selling the drug ice.
Mark Robert Coutelas was once the most famous face in Australian advertising. His canoeing skills off the edge of cliffs and action man antics sparked a love for the lemon drink all the way back to 1986.
Solo Man and his never-ending man-sized thirst represented everything that was powerful, masculine and good.
The ad, of which a cool, moustached Coutelas appears, demands you to "slam them down fast".
But now, the 57-year-old has appeared to have swapped soft drink for a darker vice - ice - and has been described as a "gun-toting tourist".
Overnight he was charged in Cambodia with drug offences, just three years after being jailed in Thailand for drug and handgun charges, as the first Australian arrested under martial law in the country.
Coutelas was arrested at a guesthouse by military police in Sihanoukville, a coastal city in Cambodia and appeared at Preah Sihanouk provincial court under the charges of unlawful keeping, transporting or trafficking of narcotics.
Coutelas is currently in Preah Sihanouk provincial prison and will face court at a later date.
His life has spiralled downwards since 2014, when he was arrested at an apartment on the resort island of Phuket in possession of a hand gun, ammunition and a small amount of crystal methamphetamine. He was later jailed.
In posts to Facebook he would describe his time as "six days in hell".
In a May 25 post on his Facebook page, Coutelas tells a friend: "Living in Sihanoukville Cambodia at this minute in Phnom Penh. I love Chang Club!!! I miss you buddy. Me blacklist (sic) for (sic) Thailand 110 years (sic)."
Earlier this year, he also posted he had begun a new business, Back Pain Solutions Sihanoukville, following on from his experience as a chiropractor in Australia.
He also describes himself as "Living a simple happy life in the present moment without causing anyone or anything any pain".
The Australia's Department of Foreign Affairs said it "stands ready to offer consular assistance, in accordance with the Consular Services Charter, to Australians who are arrested or detained overseas".
- Additional reporting by AAP