So how much do tourists spend on the Coffs Coast?
SNAP shots revealing tourism figures on the Coffs Coast have been released by the Federal Government this week.
The profile, compiled by Tourism Research Australia, reveals who is visiting the Coffs, Bellingen and Nambucca areas, how long they're staying, how much they're spending and why they are visiting.
"This profile will help the 788 local tourism businesses to get a more detailed understanding of the local tourism market," Member for Cowper Luke Hartsuyker said.
The United Kingdom tops the list for international visitors to the Coffs Harbour region, followed by Germany and New Zealand.
International tourists, on average, stayed seven nights during their visit to Coffs Harbour and surrounds, while domestic tourists averaged three nights.
A holiday was the top reason for visiting the Coffs Coast, followed by visiting friends and business.
International tourists spent, on average, $354 during their trip, while domestic overnight tourists spent $164 and day trippers $150.
In the Bellingen Shire, there are 177 local tourism businesses.
International tourists stayed on average five nights and spent on average $377 during their stay.
Domestic travellers averaged three nights spent $482 while day trippers spent an average of $70.
In the Nambucca Shire, there were found to be 207 local tourism businesses.
International tourists, on average, stayed five nights during their visit, while domestic tourists averaged four nights.
International tourists spent, on average, $266 during their trip, while domestic overnight tourists spent $378 and day trippers $112.
"Tourism is a $120 billion industry that employs around one in 12 Australians, accounts for 9.6% of Australia's exports and is a key driver of Australia's economy," Mr Hartsuyker said.