CROWD PLEASER: A helicopter lowered Mazda’s new MX-5 roadster model onto Noosa’s Main Beach yesterday as part of the Japanese car brand’s #lookup campaign.
CROWD PLEASER: A helicopter lowered Mazda’s new MX-5 roadster model onto Noosa’s Main Beach yesterday as part of the Japanese car brand’s #lookup campaign. Vicki Jones Photography

Sky-high car stunt creates Noosa beachside spectacle

OF all the spectacular sights Noosa has to offer, few could top a sports car being helicopter dropped onto Main Beach.

That's what beachgoers and Hastings St shoppers enjoyed yesterday as Mazda launched its latest MX-5 roadster model in jaw-dropping fashion.

It was part of the Japanese car brand's #lookup campaign, trying to tear us away from our mobile phones and tablets, live in the moment and cast our eyes skywards.

And there was good reason.

The lightweight sports car was delivered by helicopter and landed on Noosa's beachfront to the delight of gathered guests, and the shock of locals and holidaymakers not aware of the unpublicised stunt.

Adding to the occasion, Mazda organised a choreographed sequence performed by four riders on horseback, before a fireworks display rounded off the evening after sun down.

The stunt piqued the interest of the gathered crowd, and people were quick to get a closer look at the sleek new MX-5 sports car, regarded as the most successful open-top roadster model of all time.

Mazda has been producing the MX-5 for over 25 years with global sales almost at one million units sold, and this fourth-generation 1.5-litre 96kW model goes on sale in Australia this month.

And appealing to a new generation of sports car lovers it costs from $31,990 before on-road costs, making it almost the same price as the original MX-5 model sold in Australia in 1989.



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