Out of sight but not out of mind, the Coffs Harbour Tourist Guide’s days are numbered.
Out of sight but not out of mind, the Coffs Harbour Tourist Guide’s days are numbered.

Tourism sign outdated, unloved

IT has been a ‘head turner’ for all the wrong reasons – Coffs Harbour’s outdated and unloved tourist information guide.

A surviving remnant of the city’s holiday offerings in the 1980s of which half the local tourism attractions it lists have come and gone.

Undoubtedly a thing of the past, the sign’s days are well and truly numbered.

Plans have progressed to knock it down and replace it with a new tourism billboard.

Wielding the sledge hammer of change at the weathered structure in November (pictured right) last year, George Cecato vowed it had to go.

Now the Coffs Coast Tourism Association chairman says the demolition fuse has been lit.

“It won’t be there for much longer. The tourism association together with Coffs Coast Marketing have been working hard to develop a new sign,” Mr Cecato said.

“We are planning what the new sign will look like and we hope to have that completed over the next three to four weeks.”

“With all things going to plan we would like to see the new sign erected within the next three months,” he said.

Given it was erected by the service clubs of Coffs Harbour, tourism bosses have had to sign off the issue with Rotary, Lions and Apex. For the local tourism industry it is not just a matter of felling a sign but a significant move towards rebranding the Coffs Coast as a holiday destination, Mr Cecato said.



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