WHERE’S THE BEACH: Is it Sapphire or Sapphire Beach? Residents call for new road signage.
WHERE’S THE BEACH: Is it Sapphire or Sapphire Beach? Residents call for new road signage. Trevor Veale/Coffs Coast Advocat

Show us our beach demand residents

IN TERMS of real estate the word beach in any suburb name generally adds value to property.

So it's with concern that residents in one of Coffs Harbour's blue chip neighbourhoods have pointed out that new road signs land marking Sapphire Beach have dropped the word "beach" altogether.

Sapphire Beach resident Ian Brushaber has taken exception to the new Sapphire road signs completed as part of the Sapphire to Woolgoolga Pacific Highway upgrade.

Mr Brushaber, who wants the beach put back into the name, says he's raised the issue with the Leighton Fulton Hogan consortium, which has taken it up with Roads and Maritime Services, but to no avail.

"The gazetted suburb name is Sapphire Beach, yet all official exit ramp signs have been labelled as Sapphire only," Mr Brushaber said.

"I note that each of the other local suburb names, Emerald Beach, Moonee Beach etc are correct, except Sapphire Beach has been renamed to just Sapphire.

"The RMS approved the signage prior to erection and advised that they will not be correcting it.

"There are two blue signs that refer to Sapphire Beach listing the facilities, however all of the green exit signs remain as Sapphire only.

"Sapphire itself is a suburb in Queensland, mail addressed to Sapphire is sent to Queensland."



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