NOT DETERRED: The latest survey of tourism operators by the North Coast Destination Network indicates tourism hasn't been negatively impacted by recent shark sightings and attacks.
NOT DETERRED: The latest survey of tourism operators by the North Coast Destination Network indicates tourism hasn't been negatively impacted by recent shark sightings and attacks.

Sharks ‘not deterring our visitors’

SHARKS aren't deterring tourists from enjoying the beaches along the North Coast according to the latest North Coast Destination Network survey.

NCDN executives presented their latest findings at the State Government Shark Inquiry in Sydney on Thursday.

NCDN executive officer Belinda Novicky said 67% of operators have reported that sharks are no longer impacting North Coast tourism.

"We don't believe overall that the tourism numbers have been impacted because of shark sightings; maybe a niche in regards to surfing might be," Ms Novicky said.

"We did have some surf retailers comment in the retail survey that they have seen a decrease in sales from surf products and surf accessories," she said.

Ms Novicky said the tourism industry had adopted a safety-based approach to ensure visitors were not deterred by shark sightings and attacks.

"I think the main thing from our perspective was reiterating the importance of beach safety message as we go into summer like swimming between the flags and the best times of day to go swimming."

The NCDN backs the State Government's Shark Management Strategy.

It also wants the media to stop fear-mongering shark attacks and sightings.

"One of the things that could assist is the media not portraying the hype of fear which is bad," she said.



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