NOTICE any friends who haven't been able to frown recently?
Women and gay men have been dabbling in facial immobilisation for many years. Now, more and more straight men are picking up the 'Bro-tox' wand and aiming it directly at forehead lines and crinkly eyes.
"The perception is that it's just gay men who do it," says Dr Jacinta Keoghan from Zecca Cosmedical in the Sydney suburb of Alexandria.
"But that's not the case, we see men from all walks of life. Tradies, builders, doctors, lawyers. Often their wives or girlfriends have done it, so they'll come in, too."
"A lot of them work outside so are affected by the sun. They say they didn't like looking cranky when they weren't," Keoghan says.
KNOW A LOCAL TRADIE WHO'S HAD BRO-TOX LATELY?
LET US KNOW BY LEAVING A COMMENT BELOW
Would you have 'Bro-tox' to improve your appearance?
This poll ended on 20 November 2014.
Yes. Why not. Anything to make me look younger
No way. That's for girls
Only if it didn't hurt
No. I'm afraid my face would be frozen
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.