A BAKERY and a call centre might seem worlds apart, but not according to Stellar Asia Pacific employee Sarah Turner.

Ms Turner said she jumped at the chance to ditch her bakery job in favour of a more secure and challenging role when she started work at Stellar's Maroochydore contact centre.

"I love helping people and getting involved for my clients," she said.

Ms Turner is one of 100 'customer solutions specialists' at the Maroochydore Homemaker Centre office. She took up her post last year.

"It's challenging, work, which I really enjoy," she said. "I learn something new every day and get the opportunity to help others all the time too."

After establishing its Sunshine Coast office in 2012 with the goal of employing 90 locals, the contact centre today announced it was recruiting for 290 new staff to join its Sunshine Coast team.

This would bring its local workforce to 450 - a fact Sunshine Coast Mayor Mark Jamieson celebrated this morning at a media conference at the site.

Stellar's growth on the Coast was important for the region and contributed to the Regional Economic Development Strategy goal of achieving 100,000 jobs in seven targeted high-value industries by 2033, Cr Jamieson said.

"Stellar Asia Pacific works with some of the biggest and brightest brands in the Asia Pacific region, as well as large government organisations, and their investment and expansion here is another great show of faith in our burgeoning Sunshine Coast economy," Cr Jamieson said.

Stellar Asia Pacific group general manager Monica Ryan said positions available would involve a variety of contact centre services including inbound and outbound "voice work", digital channels, social media and web chat.

"We're really looking for passionate people who are dedicated to customer service and looking for an opportunity, maybe to work in an industry that they haven't experienced before," she said.

Clients across a range of industries outsource customer service work to Stellar Asia Pacific.

Cr Jamieson said his team had provided some "enticements" to encourage the move.

"The knowledge industries and professional services sector is seeing particularly strong growth and we expect that to continue over the next 20 years as we make the Coast an even more attractive place to do more business for companies like Stellar," he said.

"Our commercial office accommodation rentals are extremely competitive against the capital cities and we have a local labour force that is highly educated and ready to make a real contribution to a company's on-going success."

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