REVEALED: The top 10 Aussie ads everyone hates

WHILE the last eight weeks of television have been quite painful due to the seemingly never-ending stream of election campaign advertisements, politics is surprisingly not the theme of Australia's most-hated ads so far this year. 

The Advertising Standards Bureau have today released their mid-year complaints tally with discrimination and exploitation concerns making up the majority of complaints against the 10 most complained about ads for the first half of 2016. 

In the list, seven were seen on free-to-air TV, one was a poster, one was seen on social media and one was an internet ad. 

ASB saw a busy start to the year, with most of the complaints about the top six advertisements made in January and early Februrary. 

Of the top-10 most complained about ads, only three were found to breach the AANA Code of Ethics on the grounds of discrimination and vilification of women, one for violence and one on the grounds it was exploitative and degrading of women. 

Now, for what you've all been waiting for, we've also included a sample of the complaints in quotations:  

1. Ultra Tune Australia

Two women in skin tight outfits dancing with the tagline 'we're into rubber'.

The women are shown in an openly sexual way, as tarts, with exaggerated lips and revealing clothing, and almost suggestive of rubber sex dolls - worst of all they are represented as stupid.

TV - free to air
Dismissed
No. of complaints: 418

2. Meat & Livestock Australia Ltd 

Newsreader Lee Lin Chin promotes gives the instruction to commence 'Operation Boomerang' - a recovery mission of rescuing Australians from various countries so that they will be able to eat lamb on Australia Day.

This will encourage other meat eaters to act violently towards vegans and sends a message saying that veganism is wrong and non-acceptable.

TV - free to air
Dismissed
No. of complaints: 376

3. Meat & Livestock Australia Ltd 
Newsreader Lee Lin Chin promotes gives the instruction to commence 'Operation Boomerang' - a recovery mission of rescuing Australians from various countries so that they will be able to eat lamb on Australia Day.

Not eating animals, particularly lamb is not UN-AUSTRALIAN and anyone that doesn't eat lamb does not deserve to be blow torched.

Internet
Dismissed
No. of complaints: 241

4. Ultra Tune Australia 
Two women are in a car which breaks down on train tracks.

This advertisement is telling people that women are stupid and would sit in a broken down car on the train tracks and get hit instead of getting out of the car.

TV - free to air
Upheld
No. of complaints: 208

Meat & Livestock Australia Ltd
Newsreader Lee Lin Chin promotes gives the instruction to commence 'Operation Boomerang' - a recovery mission of rescuing Australians from various countries so that they will be able to eat lamb on Australia Day.

In my view, the ad promoted violence and discriminated against vegans and other groups. We know that Meat and Livestock are violent towards animals and now they are directing their violence towards humans.

Internet-Social-Other
Dismissed
No. of complaints: 130

Ultra Tune Australia
Two women are in a car which goes off a cliff after being put into the wrong gear.

It was on during the tennis. I was watching with my 12 year old daughter. The ad is sexist, depicts women as stupid objects and they are dressed like they've come straight from a porno shoot. I really thought we'd evolved away from such trashy adverts. If they must be shown, restrict them to 1am when kids aren't watching at least. Not an appropriate ad to show during the Aust Open Tennis!

TV - free to air
Dismissed
No. of complaints: 101

Roadshow Film Distributors Pty Ltd 
Advertising for upcoming horror movie The Conjuring 2.

I had nightmares last night and my oldest daughter had nightmares as well there is no need to scare people with demonic images if people want to see that sort of movie fine but there is no reason for us to be exposed to it

TV - free to air
Upheld
No. of complaints: 80

Medibank Private Ltd 
It showed different family groups and highlighted that their product would be good for all of them.

I object to the content of a woman kissing a woman and a man kissing a man and it being portrayed as "normal" family. The rest of the advert is ok, but it seems that no thought of how normal families who view it has been taken into account. My husband and I find it very offensive and I object to my children seeing it. We are aware of the fact that there are gays, if there was a warning of the nature of the advert then I can turn it off, or show it when families aren't viewing it.

TV - free to air
Dismissed
No. of complaints: 66

Honey Birdette 
Window poster showing woman from behind in revealing underwear.

The advertisement shows graphic nudity, full buttocks are clearly visible, this is totally inappropriate for a shopfront where people of all ages, including children can see it.

Poster
Upheld
No. of complaints: 59

Ultra Tune Australia 
Two women in tight black suits play with tennis balls.

Pornography (which is the whole depiction of these women with false breasts spilling out all over, tight leather dresses and plumped up lips full of Botox) is completely inappropriate for a FAMILY audience. These ads have been shown DAY and night and the audience in our home is four kids, both male and female, aged 9 -16yr old. I DO NOT WANT OUR KIDS BEING EXPOSED TO THIS DURING TENNIS GAMES WHICH ARE A 'G' RATED EXPERIENCE AND YOU HAVE ALLOWED THEM TO BECOME MA15+. I don't understand how this sort of advertising has become ok when tennis is something to be enjoyed by everyone.

TV - free to air
Dismissed
No. of complaints: 54



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