FORGET terrorist attacks, the threat of ebola or concerns about another global financial meltdown, I suspect the biggest concern shared by all of us is getting a dreaded cancer diagnosis.
The harsh reality is every day, scores of people across our nation get the news they don't want to hear from their doctor. The good news is that with every passing day, that diagnosis becomes less terminal thanks to amazing advances in medicine.
It is an immense credit to our scientific community and to educators that we know more than ever before how to reduce our cancer risk and to cope with the ramifications of diagnosis.
We also have more and better treatment options to give each of us the best chance of survival.
Getting to this point has taken time and a lot of money, but the job is far from complete.
On Monday the focus will be on funding the fight against breast and gynecological cancer, and it is imperative we all give what we can.
Supporting fundraisers like Pink Ribbon Day is like investing in an insurance policy for our mums, sisters, partners, daughters, friends and nieces.
You really don't want any of them to lodge a claim, but you can rest easier knowing that if they need to, the very best help will be there for them.