Nothing like Australia
AUSTRALIANS have shown their enthusiasm for promoting our country by uploading nearly 30,000 stories and images as part of Tourism Australia’s new global campaign website www.nothinglikeaustralia.com.
The peak tourism body believes the campaign is one of the country’s most successful consumer-generated promotions ever.
The 28-day online promotion invited Australians to upload images and stories as an invitation to the world to visit their favourite holiday destinations.
The secret is out on some of the Coffs Coast’s most desirable places.
Local areas formed part of 6869 entries from across NSW.
Tourism Australia Managing Director Andrew McEvoy said the support of Australians had exceeded expectations.
“We went into this knowing how passionate Australians are about our country and the level of support they have given to the promotion has been incredible,” Mr McEvoy said.
“As well as the thousands of entries there were more than 140,000 unique visitors to the campaign website – www.nothinglikeaustralia.com– with each spending an average of around 10 minutes on the site looking at the words and images of the participants.”
The online map is at the heart of the second phase of the campaign and will be searchable by experience type, location and 1000 keywords. That map will be housed on www.australia.com, which attracts more than 15 million unique users per annum, and also at www.nothinglikeaustralia.com.