RALLY Australia's pop-up store, Rally Retail, has re-opened ahead of The FIA World Rally Championship, starting on September 10.
The Rally Retail store in Harbour Dr will be open for eight weeks to provide motor sport fans all of the best gear for the big event.
"All the local shops are happy to see the Rally Retail shop open up here," Rally Australia's marketing manager Jennifer Dowd said.
"We're hoping it'll bring more people into town."
From caps to polo shirts, this year's great line of merchandise promises a diverse range of products for fans to choose from.
"We have a new merchandise supplier this year with a nice new line of merchandise available," Jennifer said.
Breaking the stereotype of unfashionable motor sport attire, the store will also be stocking Rally Australia's streetwear range.
Tickets for the Coates Hire RallyAustralia are also on sale.