BEHOLD the future of Porsche.
A battery-powered, four-wheel steering, four-seat sports car the company said will be on the road by the end of the decade, and surely the stuff of nightmares for Tesla?
Porsche calls it the Mission E and the numbers, as with most on-paper electric car figures, all look rather wonderful.
Over 440kW, 0-100kmh in under 3.5-seconds, a 500km driving range and a charging time of 15 minutes to reach an 80% charge level.
While this has all been known for some time - the all-electric concept was shown at the Frankfurt Motor Show this year, Porsche has just confirmed the Mission E will go into production.
And they're a bit excited by it all.
Dr Wolfgang Porsche, chairman of the supervisory board of Porsche AG, said: "With Mission E, we are making a clear statement about the future of the brand. Even in a greatly changing motoring world, Porsche will maintain its front-row position with this fascinating sports car."
Uwe Hück, of the Porsche AG supervisory board, was more animated: "A day to celebrate! Yes, we did it!
"With today's decision, Porsche is driving flat out with no speed restrictions into the automotive and industrial future."
The company isn't doing this electric stuff by halves. Porsche said the Mission E project would create more than 1000 new jobs at its Stuttgart-Zuffenhausen plant, and it would invest around €700million (over $A1billion) in its main site there.
The drive system of the Mission E is entirely new, but Porsche said the two PSM electric motors were similar to those used in its 919 hybrid race car, which rather proved itself this year by winning the Le Mans 24 Hours.
Charged via an 800-volt charger unit specially developed for the car, this is twice as powerful as today's quick-charge systems, hence that impressively rapid charge time.
And while we're getting all futuristic, key features in the Mission E concept include instruments intuitively operated by eye-tracking and gesture control, some even via holograms.
Porsches have always been about desirability too, and not many would disagree the Mission E's design is easy on the eye. "Emotional sportiness in the best tradition of Porsche design," the German company said.
It takes styling cues from Porsche's 918 Spyder and its race cars, while the low-cut bonnet references 911 design, helping it still look distinctively Porsche.
The Mission E may still be many years away from appearing in showrooms, and the performance and range may only be on par with the current Tesla Model S, but the very fact Porsche is investing so heavily in all-electric technology - and confirming production of Mission E - should be a big wake-up call for its sports car rivals.