Paramedics on the Coffs Coast are gearing up for Red Nose Day.
Paramedics on the Coffs Coast are gearing up for Red Nose Day. Contributed

Paramedics ready for Red Nose Day

BRIGHT, shiny proboscis’ will be all the rage on the Coffs Coast on Friday for Red Nose Day.

This big event is the signature fundraiser for SIDS and Kids and local paramedics will be among those showing their support.

“Ambulance call takers and paramedics are often the first contact for a grieving parent after the unexpected death of a child and witness first-hand the tragic impact of SIDS,” Ambulance NSW chief executive Greg Rochford said.

“We are proud to support SIDS and Kids by promoting Red Nose Day and red noses will once again adorn ambulance vehicles.”

SIDS and Kids is committed to caring for families and saving babies’ lives through high quality, comprehensive bereavement support for families, safe sleeping education programs and prevention of unexplained stillbirths through research and education.

SIDS and Kids NSW general manager Ros Richardson said it wasn’t possible for SIDS and Kids to develop its services to meet the changing needs of the community without support from the public.

“As the national birth rate increases, so too does the number of stillbirths and miscarriages,” Ms Richardson said.

“A recent evaluation of our bereavement services across NSW and the ACT shows evidence that SIDS and Kids has a positive impact on grieving families and indicates we need to increase our outreach programs, making our bereavement support more easily accessible to those who need it.

“SIDS and Kids offers education programs to midwives and healthcare professionals in hospitals across regional NSW, but we really need to increase these services to meet the increasing need.

“We need the community’s help to raise the funds to make access to families easier through home visits, to hold workshops and education seminars for health professionals on appropriate care of bereaved families and to educate health professionals on the prevention of childhood deaths.”

To register your Red Nose Day event, visit or call 1300 1 RED NOSE (1300 173 366).

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