OPINION: 'Women of Achievement' Calendar sets tone for 2016
I REMEMBER the day I saw my first vagina. In public.
It was up on the wall and I was in mixed company. Namely me and a bunch of male mechanics.
It was the early 90s but I can't remember what month it was, it was hard to see that at the time, but I knew there were 11 more birth canals flapping around under that fair lady who was bearing it all for a motor lubricant company. The irony and Cheshire cat grins were too much to bear in that hot, sweaty garage so me and my vagina were outta there quicker than 0-100km.
Fast forward 25 years and that latter fact at least, has finally been cottoned onto by prestigious tyre manufacturer Pirelli. This year their legendary calendar of naked nymphs has been replaced by fully-clothed intelligent women of all shapes, races and ages except for a near naked Amy Schumer for ironic reasons. Bahahaha take that you grease monkeys.
Okay, settle down ladies, it's one small, or actually quite largish step if even an Italian company can sense the tide of change coming by making a statement about the day-to-day, or month-to-month in their case, sexual objectification of women by turning it on its head rather than its back.
There's nothing wrong with deriving a bit of glee about this among the sea of that muff out there. Who knows what's in store next year? but I'm guessing this won't be a passing fad.
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And this one example isn't just about respecting women (as if there needs to be another one), but there's also some financial incentive for these masculine companies given women are now more likely to make major family purchasing decisions and drive their own Ferraris that need new tyres occasionally.
As far as finding a decent mechanic, well you know what to look for.