IF you haven't already noticed, we're in the middle of an election campaign, and as the polling day draws closer, the next phase of the cycle has begun: the jingle.
The election campaign ads, with their political jingles, have begun to hit the screens, and while they're normally cringe worthy to listen to, this year's offering from The Nationals is particularly lacklustre.
If you haven't already seen it crop up on your TV screen, take a moment to wrap your eardrums around it now.
I'm not much of a singer, but I have played music for a long time, and in my experience singing sounds a lot better if it has some melody, and not just some barely audible mumbling. It really sounds like the choir is doing all the heavy lifting in this song.
It's pretty bad, but is it the worst campaign song that has been unleashed upon the unsuspecting Australian public? If it isn't, then these would have to be pretty close to it:
Working twice as hard
Unfortunately for the National Party, they have some prior experience in the field of bad jingles. Take this one from the National Country Party in the 1982 South Australian election. Unfortunately when they said they were going to be working twice as hard, it clearly didn't extend to the music for their campaign.
Let's stick together
It may have been the '80s, and this sort of thing was the style at the time, but that's still no excuse for this doozy. If aliens were to visit and demand to know what Australia was like during that time, I think this video would sum things up perfectly. From the hair styles and ridiculous patterns on the jumpers, down to the almost Neighbours wedding on the front steps of the church, it doesn't get much better than that.
Your force from the north
Trust Australia's very own mad hatter to shake things up a bit. I'm not sure if this would qualify as a song, but it has a guitar and words that rhyme, and as the Nationals' ad so clearly demonstrated, melody in singing a song is clearly redundant. He claims to be a force from the north, and if this song is anything to go by, who can argue?
Getting it done
If you like your political jingles with extra cheese, this is the song for you. Steve Kilburn is a Brisbane MP in the marginal seat of Chatsworth, but if his resume of 'keeping it clean, not causing a scene', and 'living the dream', is anything to go by, he should have a stranglehold on his seat for a long time to come. After all, how can anyone argue with this endorsement: 'if KRudd stands by him then you should too'.
Let's all vote for Henry
Henry who? Henry Heng, the Family First candidate from Western Australia in the 2013 election. Be warned: one view of this video, and you'll do anything to vote for Henry, just to get the song out of your head. But don't take my word for it, just look at the fandom Henry has amassed in the comment section of his YouTube video, it's a genuine earworm.
Not to be outdone, here are some of the best (worst?) videos from around the world that other politicians have thought were a good idea:
Vote yes on 4
Don't let the cute animals fool you. They possessed, evil demons that were probably reincarnated road kill. Don't look them in the eye...
You gotta love
Texan Lieutenant Governor David Dewhurst used this song in his 2014 campaign as a type of musical resume to try and convince voters of his credentials. Unfortunately for Dewhurst, it didn't work.
I have no idea what is going on in this song, but some songs speak beyond language barriers. For a politician known more for his scandals than any policies, this video should come as no surprise to anyone even half familiar with former Italian Prime Minister Silvio Berlusconi.