DUE to safety concerns, the Whale Watch Headland billboard at the southern approach to Woolgoolga has been demolished.
The billboard was inspected by Woolgoolga and Northern Beaches Chamber of Commerce executives and discussions were held with the land owners to have the sign removed.
Moving into the future, the focus of the chamber, along with community groups, is on erecting appealing signage at the northern and southern entrances to the town.
The Chamber said it's currently dealing with Coffs Harbour City Council and Roads and Maritime Services to come to an agreement on this.
In terms of advertising the town, it's keen to ensure the competitiveness of Woolgoolga local businesses by promoting the town as a destination location.