NSW Ambulance denies ICE affiliation

AN email circulating that asks people to list their emergency contact's details under ICE (In Case of Emergency) in their mobile phones is not affiliated with the Ambulance Service of New South Wales, but it does have merit.

Coffs Coast residents have been recieving an email that claims to be from the Ambulance Service of NSW and asks them to join the ICE campaign.

The email asks people to list the contact details for their emergency contact or next of kin in their mobile phone under 'ICE', allowing for easy access for emergency personnel.

But the Ambulance Service of NSW says the email is not affiliated with them in any way, but that they support any method of contacting family in a critical emergency.

“The Ambulance Service has not launched any campaign supporting ICE,” they said in a statement.

“Ambulance supports any method of contacting family in a critical medical emergency.”

The service said the problem with the ICE campaign lies in cases involving one or more patient, or when a mobile phone has been borrowed from someone else which could make it difficult to confidently match personal belongings to one individual, causing unneccesary distress.



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