New degrees at SCU to meet big demand in tourism management
NEW tourism degrees will be delivered at Southern Cross University's Coffs Harbour campus through the School of Tourism and Hospitality Management from February.
The courses will be launched at an information event at C.ex Coffs on Tuesday, June 17, at 4.30pm.
Head of School Professor Elizabeth Roberts said the new degrees were developed in response to critical shortages for qualified management professionals in the hotel and tourism industry, both in Australia and internationally.
"Hospitality and tourism is now the world's largest industry, employing one in every nine people worldwide and generating around four trillion dollars annually," Prof Roberts said.
"Business at this scale requires managers with highly advanced analytical and management skills, and the demand for these professionals is currently far exceeding the supply of qualified graduates.
"Given the importance of tourism for the Coffs Coast, these degrees have been designed to fill a skills gap," she said.
"Increased competition and rising customer expectations requires tourism operators to have the business acumen necessary to run successful operations."
Prof Roberts said tourism was a big industry in the region, the Coffs Coast attracting 40,000 visitors annually and offering more than 200 accommodation options.
To attend the event, email firstname.lastname@example.org.